chapter 11

Which one of these is NOT a component of Gathering the Right Information?

• Gaining attention

• Delivering a solution

• Providing a rational

• Making up your own information

What is the approach used in concept #2

• AIM

• AIDA

• FAIR

• TRAIN

Which is NOT an external message?

• Customer appreciation messages

• catchy statements

• financial mistakes within the company

• benefits of products and services

Do Mass Sales Messages have a higher or lower success rate?

• Higher

• Lower

To create an Effective Mass Sales Message you need these four concepts

Gain Attention, Generate Interest, Build desire, Call to Action

• True

• False

When using the AIDA approach where should you put your call to action?

• Just before the end of the email

• In the first sentence of the email

• In the subject line

• No where.