VIRTUAL INFLUENCERS

Which of the following statements is FALSE according to paragraph 1?

• Real-world interaction with robots is still far from reality.

• People can interact with robots in a virtual form on social media.

• Virtual influencers can have various talents such as singing well.

• Virtual influencers can also be involved in career-ending scandals

Which of the following is TRUE according to paragraph 2?

• Virtual influencer marketing is a thing of the past.

• Virtual influencers are becoming less popular among consumers.

• More and more brands are eager to work with virtual influencers.       

• More and more virtual influencers are being replaced by human influencers.

   

In paragraph 3, which one of the following is NOT mentioned?

• What Imma is famous for

• How Miquela has built a following

• What inspired the creation of Imma

• Which brands Miquela has worked with

Which sentence best restates the essential information given in this sentence from paragraph 4?

“There is nobody that needs to be more aware of this trend than the brands who want to stay up-to-date.”

• This trend should be recognized by trendy brands that want to stay at the top.

• Brands which are aware of this trend and stay current are the competitive ones.

• It is important for brands to be aware of trends even if they don’t wish to stay current.

• Brands that want to keep up with what is happening should be especially aware of this trend.

In paragraph 4, the word one refers to a/an----.

• automotive brand

• virtual influencer

• innovative brand

• fashion house

From paragraph 4, which of the following CANNOT be inferred?

• Virtual influencers are a rising trend in the marketing industry.

• The use of virtual influencers is a priority for luxury fashion houses

• Renault has made an innovative move in the virtual influencer area.

• Some luxury brands have already started collaborating with virtual influencers.

where the following sentence can be added to paragraph 5 and circle the best choice.

Also, virtual influencers show us that people can generate sympathy for fictional persons because people also interact with them.

• 7A

• 7B

• 7C

• 7D

In paragraph 5, the word bond is closest in meaning to ----.

• relationship                 

• benefit

• consequence   

• notion

According to the text, which of the following is NOT mentioned as an advantage that virtual influencers offer to brands?

• They can be produced quickly and at a lower cost.

• They make mistakes which can be corrected easily.

• They can collaborate with top fashion brands and celebrities.

• Their age and physical appearance do not change over time.