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Unit 2: Research Quiz

Authored by Mace King

Other

12th Grade

Used 4+ times

Unit 2: Research Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of market research?

To collect information about consumer needs

To reduce product prices

To advertise the company

To increase company size

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which phase of the product lifecycle is market research usually conducted in?

Growth

Research and Development

Introduction

Decline

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are the main types of market research?

Exploratory and Specific

Internal and External

Primary and Secondary

Quantitative and Qualitative

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What is an example of primary research?

Marketing firm reports

Internet research

Focus groups

Questionnaires

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a benefit of primary research?

It requires no analysis

It is less time-consuming

It is always free

It provides exclusive information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of primary research?

It provides outdated information

It is time-consuming and expensive

It is easily accessible by competitors

It offers too broad information

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is secondary research?

Conducting experiments

Using existing data

Creating new data

Interviewing consumers directly

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