Quiz#2: Semiotics and Multi-Modal Approaches

Name: (Surname, First Name, Middle Initial)

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He distinguished the signifier and signified.

• Charles Sanders Pierce
• Ferdinand De Saussure
• Henry Jenkin
• Roland Barthes

It is the study of signs, symbols, and signification and the study of how meaning is created.

• Semiotics
• Signs
• Multi-modals/ modes
• Levels of signification

It is the smallest unit of meaning.

• Semiotics
• Signs
• Multi-modals/ modes
• Levels of Signification

Signs where the relation between signifier and signified is purely conventional and culturally specific

• Iconic Signs
• Indexical Signs
• Symbolic (arbitrary) Signs
• All of the above

It is the sign where the signifier resembles the signified.

• Iconic Signs
• Indexical Signs
• Symbolic (arbitrary) Signs
• All of the above

There is a direct link between the sign and the object.

• Iconic Signs
• Indexical Signs
• Symbolic (arbitrary) Signs
• All of the above

This refers to the physical reality of the object that is signified.

• Icon
• Denotation
• Connotation
• Symbolic (arbitrary)

This refers to the secondary, cultural meanings of signs.

• Icon
• Denotation
• Connotation
• Symbolic (arbitrary)