CITL3 Unit 2 LO5.1 Info Source and Data Types Review

What type of data is generated within your own business?

• External data

• Secondary data

• Internal data

• Quantitative data

Which type of data is collected from outside the company?

• Qualitative data

• External data

• Internal data

• Primary data

Which department within a business is likely to generate internal data?

• An external consultancy

• A third-party research firm

• A government agency

• The finance department

What is primary data?

• Data that is qualitative in nature

• Data generated by the company itself

• Data that is quantitative in nature

• Data collected from external sources

What is secondary data?

• Data obtained from external sources

• Data that is always quantitative

• Data collected from internal operations

• Data generated by competitors

What distinguishes qualitative data from quantitative data?

• The type of information it provides

• The department within a business that generates it

• The source of the data

• The method of data collection

Which of the following is an example of qualitative data?

• Percentage increase in revenue

• Number of products sold

• Customer opinions

• Sales figures

What is an example of quantitative data?

• Employee satisfaction ratings

• Focus group feedback

• Survey with numerical responses

• Written customer reviews

What type of data is used to measure something in numbers?

• Qualitative data

• Primary data

• Quantitative data

• Secondary data

Which of the following best describes qualitative data?

• Data that is only collected from internal sources

• Data that includes personal opinions and feelings

• Data that can be measured and recorded using numbers

• Data that is not useful for making business decisions