ch18 Alibaba

What brings globalization?

• Transportation

• Technology

• all of the above

Globalization theory by Theodore Levitt is an absolute concept (always correct no matter what)

• True

• False

Which one is not the strategy that Alibaba use in 4P of marketing mix?

• Quality assurance

• Dynamic pricing

• Sending by local suppliers

• Pre-event teaser

Alibaba provide the high discount to customers because they want to retire the expired products.

• True

• False

What strategy does Alibaba use to generate a competitive prices against Amazon?

• Charging higher fees on merchandise and reduce the products' price

• Have a less diverse products in their inventory

• Mainly focuses on reducing technology and transportation costs

• Have a shorter channel length. Connect directly with suppliers

What is the main problem that might arise when Alibaba's pricing is relatively low compared to Amazon?

• Consumers' perception and trust changes on the brand

• Increased operational and transportation costs due to large quantity purchases

• Products become more elastic

• There are fluctuation in profit margins

What are not changes from globalization for e-commerce?

• Increase of new technologies due to higher competition

• Less complicated regulations and cultural issues

• Increase of transaction flow

• None of the above

Alibaba uses direct selling instead of hiring influences.

• True

• False

What is the challenge of Alibaba to compete in the world market?

• Lacking of warehouse when facing with a large bulk of delivery in the foreign market

• Focusing too much on business to consumer model

• Focusing too much on business to business model

• Unable to tackle the local responsiveness in the foreign market

What is the business model of Alibaba?

• Business to business model

• Business to consumer model

• Franchising model

• Subscription business model