Content marketing

1. How many key stages of creating content:

• 4

• 5

• 7

• 6

1. Who will identify earned media opportunities?

• CMO

• Analyst

• PR

• IT

1. How many rules of engagement when selecting content type:

• 3

• 4

• 5

• 6

1. In choosing the type of content, what is the most important thing you need to determine first?

• Target audience

  
  

• Focus on stages of the buying cycle

  
  

• Think plural

  
  

• Determine a suitable platform

  
  

Great content need to be following the:

• Credible

• Relevant

  
  

• Timely

  
  

• 1. All of the above

  
  

What is content marketing?

• A marketing strategy that creates and distributes valuable content to attract and retain defined audiences — and drive profitable customer action.

  
  

• Online marketing strategy focuses on creating engaging content to increase traffic.

  
  

• Advertising strategy on online platforms to promote products and services.

  
  

• Strategic use of technology to automatically create and distribute content on social networks.

  
  

 Let’s say your total investment in content marketing was $3,500 last month, and the amount of revenue you earned from content marketing is $7,000. Calculate the ROI:

• 25%

• 50%

• 100%

• 200%

Which of the following is NOT a key consideration for international content marketing? 

•  Translating all content word-for-word into the target language

• Using search engine optimization (SEO) best practices for the target market

• Posting content on the same social media platforms used in the home market

•  Ensuring visual content aligns with the target culture's norms and symbols

  
  

1. Which one below here is the pros of earned channels?

• Expanded reach and building authority

• 2. Complete control over content creation and distribution

• Immediate and measurable results in terms of reach and engagement

• 1. All of the above

Which one below here is NOT a paid channel?

• 1. Facebook ads

• 1. Native ads

• 1. Sponsored content

• 1. Customer review