L2 ICT U1 Online Advertising Quiz

What is the primary purpose of online advertising?

• To decrease website traffic

• To increase email spam

• To promote a business' products and services

• To confuse search engines

Which method of online advertising is based on paying only when someone clicks on the link?

• Banner adverts

• Email marketing

• Pay-per-click

• Affiliate model

What is a common way to attract traffic to a website through search engines?

• Search engine optimization

• Decreasing website visibility

• Ignoring keywords

• Avoiding pay-per-click

What type of adverts are often animated and appear on the top or sides of a webpage?

• Email adverts

• Affiliate adverts

• Search engine adverts

• Banner & popup adverts

How do spam emails differ from targeted email marketing?

• Spam emails are requested by the recipient

• Spam emails target products the recipient might be interested in

• Spam emails are less common than targeted emails

• Spam emails are sent in bulk without targeting specific interests

What is the affiliate model in online advertising?

• A system where search engines pay websites for higher rankings

• Paying for every email sent

• A website displays an advert for another company and gets paid for driving traffic

• A model where adverts are only shown to affiliate members

What is search engine optimization?

• A method of optimizing email content

• The process of applying techniques to improve a website's visibility in search results

• A payment model for online adverts

• The process of making a website less visible in search results

What are keywords in the context of online advertising?

• Words or phrases that describe a website, used by search engines

• A type of spam email

• Codes to unlock premium website features

• A payment method for adverts

What is the main disadvantage of banner and popup adverts?

• They only appear on search engines

• They are often brightly colored and animated, which can be distracting

• They are too expensive for most businesses

• They are not clickable

Which online advertising method involves sending adverts to potential customers via email?

• Affiliate model

• Email marketing

• Banner & popup adverts

• Search engine adverts