PURCOMM LESSON 4: The Rise of New Media and Technology

________ has undoubtedly altered the

world operates. The rapid and vast adoption of

new media platforms have changed the way

people relate and communicate with each other

in the social, economic, and political arenas.

• Social Media

• New Media

• Messaging

• Live Media

Refer to highly interactive digital technology. These are very easily processed, stored, transformed, retrieved, hyper-linked, searched for, and accessed.

Generally, these can be classified as:

Blogs

Social media

Online newspaper

Virtual reality

Computer games

• Social Media

• New Media

• Messaging

• Live Media

"We all have a social responsibility."

• True

• False

Language in new media is sometimes referred to as _______ though it may also be called any of the following:

Netspeak

Computer-mediated discourse

Digital discourse

Electronic discourse

e-communication

Digitally mediated communication

Keyboard-to-screen communication

• Computer-mediated communication

• Coin Market Cap

• Computer Messaging Center

• Calamba Medical Center

Which means it uses language that is common to people regardless of

age, social class, gender, or race.

• Vernacular

• Interpersonal

• Spontaneous

• Dialogical

It is relationship-focused rather than subject-oriented. This can be explained by the number of Group Chats (GCs) a person has, and the number of individuals and GCs a person engages simultaneously.

• Vernacular

• Interpersonal

• Spontaneous

• Dialogical

It is usually unplanned, unstructured, and sometimes impulsive. This spontaneity also gave rise to Net Neologisms through Lexical Creativity, such as the use of “b4n” and “f2f”, or such terms as trolls, meme, hashtag, and meh. These can be described as mediatized stylization and popular representation.

• Vernacular

• Interpersonal

• Spontaneous

• Dialogical

It carries expectation of continuous exchange. This is why most media platforms have a “Reply” or “Comment” option, while some have a “Leave a comment” button, to ensure continuous interaction.

• Vernacular

• Interpersonal

• Spontaneous

• Dialogical

This refers to the layering of different digital media. We all know that words are only ever part of the picture. All texts, all communicative events, are always achieved by means of multiple semiotic resources, even text-based new media like instant- and text-messaging

• Multimodality.

• Interpersonal

• Spontaneous

• Dialogical