SOCMED

The phenomenon topical salience applies to campaigb impact on the perceived importance of societal problems and the prominence of policy issues

• Health Belief Model

• Agenda Settings

• Social Cognitive Theory

• Uses and Gratification

Carefully planned, long term approach to changing human behavior

• Health Belief Model

• Public communication campaigns

• Social Cognitive Theory

• Social Marketing

Purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication

• Health Belief Model

• Public communication campaigns

• Social Cognitive Theory

• Input

Highlights the role of audience involvement level as it shape cognitive responses, thought generation, and central versus peripheral routes to persuasion.

• Health Belief Model

• ELM and HSM

• Social Cognitive Theory

• Input

Highlights the role of audience involvement level as it shape cognitive responses, thought generation, and central versus peripheral routes to persuasion.

• Health Belief Model

• ELM and HSM

• Social Cognitive Theory

• Input

This theory introduces the ideas of relative advantage and trialability of recommended behaviors, and the individual adoption decision process, as well as opinion leadership that shapes diffusion through interpersonal channels and social networks via multistep flows.

• Diffusion of innovations

• Agenda Settings

• Social Cognitive Theory

• Health Belief Model

Effectiveness of fear appeals is enhanced by understanding cognitiveprocesses that control danger versus emotional processes, which control the fear via denial or coping; perceived efficacy influences type of response.

• Diffusion of innovations

• Agenda Settings

• Social Cognitive Theory

• Extended Parallel Process Model

This framework focuses on how message appeals are packaged in terms of gain-frame promotion of positive behavior versus loss-frame prevention of negative behavior, especially for audiences likely to display reactance.

• Diffusion of innovations

• Message Frames

• Social Cognitive Theory

• Extended Parallel Process Model

The multifaceted model integrates HBM, Social Cognitive Theory (SCT), and Theory of Reasoned Action (TRA) to specify how external variables, individual differences, and underlying beliefs contribute to differential influence pathways for outcome behaviors, intentions, attitudes, norms, and self-efficacy

• Diffusion of innovations

• Integrative Theory of Behavior Change

• Social Cognitive Theory

• Extended Parallel Process Model

Formulate a combination of personal attitudes, perceived norms of influential others, and motivation to comply as predictors of intended behavior. A key underlying mechanism is based on the expectancy– value equation , which postulates attitudes are predicted by beliefs about the likelihood that given behavior leads to certain consequences, multiplied by one’s evaluation of those consequences.

• Diffusion of innovations

• Integrative Theory of Behavior Change

• Theory of Reasoned Action

• Extended Parallel Process Model