Colour Pyschology

What emotion does red commonly evoke that makes it popular in fast food logos? (a)  

• Calmness
• Fear
• Sadness
• Hunger

Yellow might not be a good choice for text in designs because (a)   .

• It evokes too much sadness.
• It is too calming.
• It is hard to see when printed.
• It is associated with anger.

Match the following colors with their associated meanings.

• Associated with royalty and wisdom

• Purple

• Associated with cleanliness and nature

• Orange

• Associated with calmness and stability

• Blue

• Associated with enthusiasm and creativity

• Green

What is the most commonly used color in brand design worldwide?

• Blue

• Yellow

• Green

• Red

Which color is known for evoking feelings of stability and calmness?

• Orange

• Blue

• Pink

• Yellow

What emotion do warmer colors like reds, yellows, and oranges generally bring to a design?

• Sadness

• Energy and Vibrance

• Fear

• Stability

Why are pinks considered tough to use in design?

• They are too bright.

• They are not visible when printed.

• They evoke too much calmness.

• Their strong past association with femininity.

Match the following descriptions of yellow in design with their implications.

• Correct, as yellow can sometimes evoke feelings of anxiety or agitation.

• It is associated with sadness.

• Incorrect, as yellow is often seen as energizing rather than calming.

• It is too dark.

• Incorrect, as yellow is more commonly associated with happiness or caution.

• It can evoke anxiety.

• Incorrect, as yellow is typically bright and vibrant.

• It is too calming.

Match the following colors with the description that best fits them.

• A color not as commonly used but combines the organic feel of green with the calmness of blue

• Pink

• A vibrant color that combines the energy of red with the happiness of yellow

• Purple

• A color that combines the stability of blue with the energy of red

• Cyan

• A color that combines the passion of red with the purity of white

• Orange

What is the effect of using purple in design?

• It evokes hunger.

• It is associated with nature.

• It signifies royalty and sophistication.

• It is commonly used to signify fear.