Products and brands

In a business trip, you look for a hotel where you can rest nearby the train station. Rest and location belong to...

• Core Product

• Generic product

• Expected product

• Augmented product

You are staying in a 4**** hotel. "Free wifi" and a "clean room" are...

• Core Product

• Generic product

• Expected product

• Augmented product

The "core benefit" of a car is...

• Safety

• Speed

• Transport

• Make out

When purchasing a new fridge, which feature belongs to the AUGMENTED PRODUCT?

• 5-year warranty

• White or Steel style

• BOSCH

• Frost-free freezer

What type of brand strategy is Inditex following?

• Corporate umbrella brands

• Individual product brands

• Human brands

• Second brands

What type of brand strategy is Nivea following?

• Corporate umbrella brands

• Individual product brands

• Place brands

• Own label (private) brands

What type of brand strategy is Amazon following?

• Corporate umbrella brands

• Individual product brands

• Place brands

• Second brands

Why does a company need to know the life-cycle stages of its products?

• To prevent imitators from entering the market
• To find new uses for the product
• To predict the length of the life cycle
• To adapt its marketing strategies

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.
• Costs are low.
• c. Sales growth is exploding.
• There is intense competition

Most of the products we use are in which stage of the product life cycle?

• Introduction
• Growth
• Maturity
• Decline