Marketing Mix

It is a set of controllable and interrelated variables composed of product, place,

price and promotions that a company assembles to satisfy a target group better

than its competitor.

• Price

• Marketing Mix

• Product

• Packaging

The amount that a customer pays for to enjoy it.

• Price

• Product

• Place

• Promotion

An item that is produced to satisfy the needs of a certain group of people.

• Price

• Product

• Packaging

• Positioning

The way your product or service appears from the outside.

• Place

• Promotion

• Packaging

• Positioning

A marketing model that modifies the 4Ps model.

• 7Cs Model

• 7Ds Model

• 7Ms Model

• 7Ps Model