TALKING ABOUT PEOPLE INTHE MEDIA

Sponsors

• create advertising for sports teams.

• pay sports teams to wear their logo.

• pay sports teams to wear their logo.

Filmmakers

• create movies and documentaries

• play music on radio stations and at clubs.

• help to market merchandise.

Designers

• watch performances

• create new fashions

• invest in movies.

Producers

• help to market merchandise.

• create movies and documentaries.

• invest in movies.

Audiences

• watch performances.

• play music on radio stations and at clubs.

• create new fashions.

An example of a brand is

• Nike.

• a television commercial.

• Real Madrid.

An example of a slogan is

• "Just do it."

• a company logo.

• Nike.

A status symbol

• is something owned by nearly everyone.

• is usually a cheap piece of merchandise.

• is often a luxury product.

A commercial

• is an ad that you might see in the newspaper

• is an ad that you might see on TV.

• is not an ad.

Merchandising involves

• creating slogans and designing logos.

• promoting goods for sale.

• making fashion statements.