English for Social Media

Unit2: What is the core concept of Eli Stinson's startup as mentioned in the article?

• Social media engagement

• A fitness application

• A cooking app

• A travel service

Unit2: What strategy is suggested for increasing visibility and user engagement for the app?

• Traditional advertising

• Face-to-face marketing

• Having a fan page and using influencers

• Cold calling potential users

Unit2: What does Eli Stinson believe is crucial for the CookIt app's sustainability and growth?

• Consistent rebranding

• Regular updates and development

• Global expansion

• Price reductions

Unit2: According to the article, what was one of the challenges faced by Stinson's startup?

• Difficulty in initial funding

• Overcoming technical iteration

• Gaining government approvals

• Finding qualified staff

Unit2: What can be inferred about the CookIt app from the article?

• It is in the conceptual phase.

• It is user-friendly and offers a slick interface.

• It requires users to have cooking skills.

• It was created without any adjustments or development post-launch.

Unit3: What is the primary goal of Encore App Testing as described in the article?

• To make sure the app has no bugs

• To provide the cheapest app testing service

• To integrate as many third-party services as possible

• To ensure the app is profitable

Unit3: According to the article, what does Encore App Testing consider crucial for a smartphone app?

• Large screen sizes

• Keyboard and mouse compatibility

• A touch-based design

• Extensive coding

Unit3: How does Encore App Testing view the integration of third-party services in an app?

• It is unnecessary and should be avoided.

• It can increase the app's versatility.

• It should be used sparingly to avoid complexity.

• It always makes the app less user-friendly.

Unit3: What aspect of user experience does Encore App Testing emphasize for app navigation?

• Apps should be data-intensive.

• Apps should focus on vibrant colors.

• Apps should require less typing and clicking.

• Apps should prioritize text over visuals.

Unit3: What could be a potential downside of integrating third-party services into an app, according to Encore App Testing?

• Decreased app security

• Lowered app functionality

• Increased app development time

• A frustrating and time-consuming process