Unit 11- Video- Supermarket Tricks

Before you watch. Draw your usual route around a grocery store.

Guess. Where do you think most supermarkets keep these items? Complete the sentences using the following words: checkout/entrance/back of the store

1. Supermarkets keep things that smell nice near the _____.

2. Supermarkets keep popular items at the _____.

3. Supermarkets keep candy and magazines near the _____.

Check your answers to Before You Watch

1. Supermarkets keep things that smell nice near the ​​​ (a)   .

2. Supermarkets keep popular items at the ​​ (b)   .

3. Supermarkets keep candy and magazines near the ​.​ (c)  

• entrance
• back of the store
• checkout

Match the two parts of the sentences.

1. If customers are happy, ​ (a)   .

2. If customers have to buy a popular item, ​ (b)   .

3. If supermarkets place items lower, ​ (c)   .

4. Supermarkets will put an item at eye level ​ (d)   .

• they will stay longer and buy more
• they will need to walk past many other products on
• children will be able to see them
• if they really need to sell it

Choose the best summary of the video.

• There are many ways to save money while you shop. First, look for the items that are not at eye-level. These are usually cheaper. Also, walk around the outer wall of the store. Try not to walk up and down the aisles in the middle.

• There are many ways stores try to get people to buy more items. For example, they put popular items in the back of the store so customers have to walk past a lot of other products. They also put items they want to sell at eye-level.

• Stores make sure people spend money on expensive things. They put expensive things close to the entrance. They also make sure these products have bright and colorful signs and look nice. Stores trick customers, and it’s not fair.

Complete the sentences using words from the box.

1. The bottle said it would make my hair dark red. It was quite a (a)   when my hair looked purple.

2. Do you think buying two items for the price of one is a real bargain? Or, is it just a ​ (b)  

.

3. Sometimes shopping helps you feel better when you are in a bad ​ (c)  

.

4. How many ​ (d)   does a person really need to take care of their skin?

5. New products are usually at ​ (e)   on store shelves.

• shock
• trick
• mood
• products
• eye-level

Think of a product. Then answer the following questions about it:

1. What is it? What does it do?

2. How would you advertise it?

3. What promise does it make? (e.g., If you use this product, you will be healthier.)

4. Where would you put it in a store?

5. How much does it cost?

Write a short text about your product and generate an AI image with it.