Media codes

Media codes use different things to create...

• impact

• answers

• trumpets

• Averages

Media codes use different things to ​ (a)   an audience

• engage
• entertain
• bore

Media codes are used to get ​ (a)   across

• meaning
• communication

Which is NOT a media code?

• Camera angles

• Technical

• Symbolic

• Written

Which media code?

Camera angles - where the camera is positioned to take the photo or film

• Technical

• Symbolic

• Written

• Not a media code

Which media code?

Settings - the location used, weather and time of day

• Technical

• Symbolic

• Written

• Not a media code

Which media code?

Typography - style and formatting choices such as font and size

• Technical

• Symbolic

• Written

• Not a media code

Which media code?

Shots - the framing and editing of footage

• Technical

• Symbolic

• Written

• Not a media code

Which media code?

Mise-en-scene - the messaged conveyed to the audience through the combination of everything on screen

• Technical

• Symbolic

• Written

• Not a media code

Which media code?

Positioning - the relation of a piece of text relative to other product elements

• Technical

• Symbolic

• Written

• Not a media code