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BRAND DILUTION

Authored by Stéphane Jacquemain

others

Professional Development

Used 1+ times

BRAND DILUTION
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the causes of brand dilution mentioned in the text?

Customer Satisfaction

Innovative Product Development

Excessive Marketing

Lack of Brand Protection

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can brand dilution be prevented according to the text?

Avoiding brand protection

Strategically planning product line extensions

Maintaining inconsistent brand messaging

Ignoring the core brand essence

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can brand dilution lead to?

Enhanced distinctiveness

Positive brand associations

Confusion among consumers

Increased brand loyalty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a strategy to avoid brand dilution mentioned in the text?

Neglecting the core brand

Crafting clear positioning statements

Introducing counterfeit products

Decreasing quality standards

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a brand recover from brand dilution?

Maintaining confusion among consumers

Strengthening brand identity

Avoiding targeted marketing campaigns

Decreasing product quality

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