Consumer Behaviour Quiz

What is the term for the process of individuals or groups selecting, purchasing, using, or disposing of products, services, ideas, or experiences to satisfy their needs and wants?

• Market analysis

• Consumer behaviour

• Product positioning

• Marketing strategy

Which factor refers to the internal state that activates and directs consumer behaviour towards satisfying specific goals?

• Culture

• Motivation

• Reference groups

• Lifestyle

Which of the following is NOT a psychological factor influencing consumer behaviour?

• Perception

• Learning

• Lifestyle

• Attitude

What term describes the process by which individuals acquire the knowledge and experience that they apply to future purchase decisions?

• Perception

• Learning

• Memory

• Motivation

Which of the following is an example of an external influence on consumer behaviour?

• Personality

• Attitude

• Family

• Perception

Which stage in the consumer decision-making process involves evaluating whether the product or service purchased was satisfactory or not?

• Need recognition

• Information search

• Purchase decision

• Post-purchase evaluation

Which type of buying decision occurs when consumers engage in a low-involvement purchase with little thought or consideration?

• Routine decision making

• Limited decision making

• Extensive decision making

• Complex decision making

Which of the following is NOT a social factor influencing consumer behaviour?

• Family

• Culture

• Personality

• Reference groups

What term describes interpreting information in the environment to give meaning to it?

• Motivation

• Perception

• Learning

• Attitude

Which stage in the consumer decision-making process involves searching for information about products or services that satisfy the identified need?

• Need recognition

• Information search

• Purchase decision

• Post-purchase evaluation