Marketing

What is the primary goal of marketing?

• To reduce production costs

• To create brand awareness and attract potential customers

• To increase employee satisfaction

• To implement financial regulations

Which of the following is NOT included in the marketing activities mentioned?

• Finding out about and understanding your customers

• Developing products to meet customer needs

• Deciding where/when/how to sell products

• Cutting operational expenses

What does marketing involve when it comes to products?

• Ignoring customer feedback

• Developing products to meet customer needs

• Selling products at the highest possible price

• Focusing solely on profit maximization

What is a key decision-making area in marketing regarding the sale of products?

• Choosing the product color

• Deciding where/when/how to sell products

• Selecting office locations

• Planning employee vacations

What is one of the activities that marketing can include?

• Developing promotions

• Reducing the number of employees

• Increasing the cost of goods sold

• Decreasing advertising efforts

What is the difference between a customer and a consumer?

• A) A customer buys something to sell it on, while a consumer buys something to use it themselves.

• B) A customer and a consumer are the same, with no difference between them.

• C) A consumer buys something to sell it on, while a customer buys something to use it themselves.

• D) A customer is always an individual, while a consumer is always a company.

Which of the following are types of markets a business can fall into?

• B2B vs. B2C

• Niche vs. Mass

• Online vs. Offline

• Domestic vs. International

What does B2B stand for in marketing terms?

• Business to Broker

• Business to Business

• Business to Board

• Business to Buyer

What does B2C stand for in marketing terms?

• Business to Consumer

• Business to Company

• Business to Contractor

• Business to Creator

What is a characteristic of niche markets?

• They appeal to a large number of customers.

• They have a higher number of sales.

• They have lower prices.

• They appeal to a smaller number of customers and often have higher prices.