ADOC CHAP 12 & 13
Authored by Virginie Bouchacourt
Business
University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
l' ILV a un ou des objectifs
conatifs
affectifs
cognitifs
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
La PLV a un ou des objectifs
conatifs
affectifs
cognitifs
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La fiche technique et la fiche conseil ont les mêmes objectifs
VRAI
FAUX
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Les étiquettes prix sont considérées comme un support
d' ILV
de PLV
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
la PLV promotionnelle est
permanente
éphémère
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Un display est un présentoir reprenant la marque du produit
FAUX
VRAI
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La digitalisation permet
l'optimisation du parcours client
la satisfaction du client
l'amélioration de l'expérience client
la prise en compte du client
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