ENTREPRENEURSHIP 12 (REVIEWER)

This refers to any mechanism that enables a buyer and seller to strike a bargain and to transact?

• Consumer Market

• Market Segmentation

• Primary Market

• Market

Mr. Anderson decided to put up an Accounting Firm which will cater different business establishments in three Barangays in Paranaque City. What market Segmentation did he use in identifying his target market?

• Geographic

• Behavioral

• Psychographic

• Demographic

Covid 19 had hit the business sector severely, nonetheless many still thrives to continue their business operations and decided to venture online so that more customers will be catered. What factor/s of production was considered in this decision?

• Manpower

• Technology

• Market

• All of the above

The rise of crypto currency like Bitcoin and SLP paved way to different online trading systems. What type of market was created by the rise of crypto currency?

• Primary Market

• Secondary Market

• Organizational Market

• International Market

What situation best describes by PESTLE?

• A businessman decided to hold his business expansion because of the pending protocols on Covid- 19.

• A businessman decided to venture into another business because the Bangko Sentral ng Pilipinas issued a lower interest rates standard for bank loans.

• A businessmen decided to go online to cater a wider market.

• All of the above.

To bring about a successful operation, it is imperative that the product:

• Be in the right place at the right time

• Make the consumer productive.

• Create the best marketing service

• Drink coffee at Starbucks

What is the goal of a marketing/promotional strategy?

• to inform the public about your product and to persuade them to buy it

• to determine the best price for your product

• to work out the details of the ideal product placement

• to determine the product details such as packaging and warranties

How would you define brand recognition?

• Brand recognition includes packaging two or more similar items together to increase their perceived value.

• This is when marketers lower the price in attempts to get more people to buy their product.

• Brand recognition is when consumers make a rapid, unplanned decision to buy a product.

• If the general public can identify a product brand without seeing its name, it has brand recognition.

In what way can a company enhance the "Service" portion of a product's positioning?

• Lower the price

• Improve a product's image

• Increase the price

• Improve the company's customer service department

When an employee doesn't know the products or services that he is selling, he provides

and the products and services

• Poor customer service; lose their value

• Wrong information; are worthless

• Good service; meet the customers interest

• Value; are sold