module 1 - E-com

What is the definition of e-commerce?

• The use of social media for business transactions

• The process of selling goods directly to consumers

• The digital enabling of transactions and processes within a firm

• The use of the Internet, the Web, and mobile apps and browsers running on mobile devices to transact business

What are the major technological building blocks underlying e-commerce?

• Billboards, Flyers, and Brochures

• Television, Radio, and Print Media

• Telegraph, Telephone, and Fax Machine

• The Internet, Web, and Mobile Platform

What is the definition of disintermediation in e-commerce?

• Displacement of market middlemen by a new direct relationship between producers and consumers

• Enhancing the role of intermediaries in the market

• Increasing transaction costs for consumers

• Creating more layers between producers and consumers

What is the vision of friction-free commerce?

• A vision of commerce with complex and lengthy transactions

• A vision of commerce with high barriers to entry and limited competition

• A vision of commerce with high prices and unfair competitive advantages

• A vision of commerce in which information is equally distributed and transaction costs are low

What is the definition of a first mover in e-commerce?

• A firm that is first to market in a particular area and moves quickly to gather market share

• A firm that relies heavily on traditional marketing methods

• A firm that waits for others to enter the market before making a move

• A firm that is slow to adapt to technological changes

What is the network effect in e-commerce?

• Occurs when users prefer different products from each other

• Occurs when users do not interact with each other online

• Occurs when users are isolated from each other in the market

• Occurs where users receive value from the fact that everyone else uses the same tool or product

What is the definition of B2C in e-commerce?

• Business to government

• Consumer to consumer

• Business to business

• Business to consumer

What is the definition of MCOMMERCE in e-commerce?

• Local e-commerce

• Mobile e-commerce

• Social e-commerce

• Global e-commerce

What is social e-commerce?

• E-commerce enabled by government regulations

• E-commerce enabled by traditional advertising methods

• E-commerce enabled by social networks and online social relationships

• E-commerce enabled by physical stores

What is local e-commerce focused on?

• Engaging the consumer based on their gender

• Engaging the consumer based on his or her current geographic location

• Engaging the consumer based on their age

• Engaging the consumer based on their income level