Google Ads Quiz

What can low impression share indicate?

• Only B, C and D are correct

• A:

  That your ads are not constrained

• B:

  That your ads are not appearing due to low budgets

• C:

  That your ads are not appearing due to poor ad quality

• D:

  That your ads are not appearing due to low bids

Shopping ads appear on every search engine results page (SERP)?

• True

• False

Which of these steps are NOT a part of the ad auction?

• Google finds all ads whose keywords match the search query as close as possible

• Ads are ordered based on their quality score

• A user enters a search query on Google Search

• Ads that don’t meet the minimum quality standards ae removed

• All of these steps are part of the ad auction

What does an advertiser risk by not activating Paid Search ads?

• Absolutely nothing

• Competitors can take positions above their organic brand results at lower costs

• They will not appear in a search engine results page (SERP)

• Lose the ability to capture intent and interest when consumers are in a discovery mindset

• None of the above

On Google Ads, we can show ads to people based on their

• Location

• Demographics

• Their interests

• All of the above

• None of the above

What is the maximum number of headlines a Responsive Search Ad can have in a search engine results page (SERP)?

• 15

• 3

• 10

• 2

• 4

Which ad extension gives advertisers the ability to highlight benefits of products, services or brands?

• Callout

• Structured Snippet

• Sitelink

• Affiliate Location

• Promotion

There are 3 different forms of sitelink ad extensions

• True

• False

Which is the correct account structure hierarchy on Google Ads?

• Accounts > Campaigns > Ad Groups > Ads > Keywords > Ad Extensions

• Accounts > Ad Groups > Campaigns > Keywords > Ads > Ad Extensions

• Accounts > Campaigns > Ad Groups > Keywords > Ads > Ad Extensions

• Accounts > Campaigns > Ad Groups > Keywords > Ad Extensions > Ads

• Accounts > Ad Groups > Campaigns > Ads > Keywords > Ad Extensions

Studies have shown that Paid Search can boost which brand metric?

• Ad Recall

• Unaided Awareness

• Top of Mind Awareness

• All of the above