Organization's Online Activities

Choose one activity which is not related to goals of an organization's Activities on the Internet.

• Online Presence

• Brand Promotion

• Customer Engagement

• Product creation

What is Digital Advertising?

• Creating and optimizing a user-friendly website that serves as a central hub for information, products, and services.

• 1. Implementing online advertising campaigns to reach potential customers, increase visibility, and drive sales.

• Developing high-quality content to engage and educate the target audience, driving traffic and conversions.

• 1. Managing social media platforms to build brand awareness, communicate with customers, and drive engagement.

What does CRM stand for?

• Customer Relationship Management

• Cost Regulation Management

• Communicative Realistic Marketing

• Competitor Related Marketing

Read the description and identify the Internet presence model:

• Description: An official website representing a company or organization online.

• Characteristics: Presents detailed information about the company, its history, mission, products, services, and contact information.

  • Often includes sections for news, careers, investor relations, and other corporate-related content.

• Purpose: To establish a professional online presence, build brand credibility, and provide comprehensive information to stakeholders.

• Website

• 1. Corporate website

• 1. Thematic server

• 1. Internet portal

Choose two statements that prove websites promote showcasing expertise and services of the company.

• 1. The website acts as a central platform to communicate the company's brand identity, values, and messaging consistently across all digital touchpoints.

• 1. Consistent branding elements, such as logos, colors, and messaging, reinforce brand recognition and trust among visitors.

• 1. Through detailed information about the company's history, expertise, products, and services, the website demonstrates the company's capabilities and competencies.

• 1. Highlighting success stories, case studies, and testimonials on the website builds credibility and trust among visitors.