
iMedia - audience categorisation
Quiz
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Other
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9th Grade
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Practice Problem
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Medium
Ann Jones
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is audience categorisation?
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is audience categorisation carried out?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, is called a
Market segment
Target market
Demographic breakdown
Customer Profile
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A demographic audience profile is based on things like…
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these answer includes ONLY examples of demographics?
Marital status, religion, ethnicity
Household income, gender, race
Age, geographical location, gender
Race, age, hobbies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
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