iMedia - audience categorisation

What is audience categorisation?

• Dividing a target audience into specific groups based on certain characteristics or criteria.
• Assigning random labels to the audience
• Sorting the audience alphabetically
• Grouping the audience based on their favorite color

Why is audience categorisation carried out?

• To waste time and resources
• To tailor messages, products, or services to specific groups of people based on their characteristics, preferences, behaviors, and needs.
• To confuse the audience
• To increase the cost of products or services

A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, is called a

• Market segment

• Target market

• Demographic breakdown

• Customer Profile

A business' target market includes

• Everyone

• All the people who might use a product or service

• The specific people that the company is aiming to reach with its marketing and sales efforts

• One segment of the market

A demographic audience profile is based on things like…

• Nationality, political preference and religious beliefs  
• Age, gender, income, education and occupation  
• Ethnicity, race, and regional identity

Which of these answer includes ONLY examples of demographics?

• Marital status, religion, ethnicity

• Household income, gender, race

• Age, geographical location, gender

• Race, age, hobbies

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

Which of these answer includes ONLY examples of psychographics?

• Interests, opinions, attitudes

• Household income, beliefs, race

• Age, geographical location, gender

• Ethnicity, age, hobbies

Targeting a group of potential consumers using psychographic characteristics might include using data about

• music preferences

• race

• age

• gender

When a business divides its market on the basis of where its customers live it is called

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation