SEM 2 NEW Unit 3.01-3.02 Quiz

Which of the following is an overall goal of the promotional mix:

• To decrease operating expenses

• To convey a message inexpensively

• To persuade consumers to buy

• To have the right goods available

Any paid form of non-personal presentation of ideas, images, goods, or services is known as

• advertising

• publicity

• sales promotion

• personal selling

VISA pays to promote its services on other companies’ websites. These promotions are examples of

• advertising

• publicity

• personal selling

• sales promotion

Which of the following is an example of personal selling

• A salesperson places an ad in a local newspaper.

• A business manager holds a press conference to explain a new product.

• A financial planner discusses retirement plans with a group of employees.

• An employee hands out coupons to customers who are attending a trade show.

Which of the following is an advantage of personal selling over advertising in the promotional mix:

• immediate feedback

• Less costly per contact

• less flexible

• No face-to-face contact

Which of the following is an example of publicity:

• Free samples are given to customers entering a business.

• An author appears on a talk show to discuss his/her new book.

• A fashion show is held highlighting the latest in bridal fashions.

• A radio announcer delivers a paid message about the grand opening of a business.

Contests, samples, and coupons are all examples of

• premiums

• personal selling

• novelty items

• sales promotions

Which of the following is an example of a promotional activity that combines several of the promotional mix elements:

• tv commercials

• sponsorships

• coupons

• sales presentations

Personal selling would be a cost-effective form of promotion for which of the following products:

• Newspaper

• Garden Rake

• Surfboard

• Soft drink

Johnson Quittles developed a new digital music platform that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will

• phase out the product.

• compare competing products.

• inform customers about the new product.

• be competitive with companies making similar products.