Year 6 Advertising Techniques

What is the purpose of using high modality words?

• To express uncertainty

• To leave the target audience without a shadow of a doubt

• To ask questions

• To make a suggestion

What is the purpose of a rhetorical question?

• To gather information

• To make a point, rather than get an answer

• To initiate a conversation

• To test the listener's knowledge

Tags

CCSS.RL.8.3

CCSS.RL.2.6

What is the main benefit of repetition according to the text?

• It confuses the consumer

• It decreases brand trust

• It helps people remember and increases brand recognition

• It is only useful for new products

Tags

CCSS.RI.5.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.5.8

CCSS.RI.6.8

What is personification?

• Describing the weather in detail

• Giving human qualities to non-human things

• A type of metaphor

• The study of personalities

Tags

CCSS.RL.5.3

CCSS.RL.6.3

CCSS.RL.7.3

CCSS.RL.5.5

CCSS.RL.8.3

Which of the following is an example of personification?

• The book was on the table.

• The trees wave hello as you lie on the sand relaxing.

• The car is red.

• The water was cold.

Tags

CCSS.RL.5.3

CCSS.RL.6.3

CCSS.RL.7.3

CCSS.RL.5.5

CCSS.RL.4.3

What action is being personified in the sentence "The Daintree Rainforest is waiting for you with outstretched arms"?

• Running

• Waiting

• Dancing

• Singing

Tags

CCSS.RI.6.10

CCSS.RL.5.10

CCSS.RL.5.6

CCSS.RL.6.10

CCSS.RL.7.10

What is a headline?

• A detailed explanation at the end of an article.

• A heading at the top of an article or page that is used to capture the attention of the reader.

• A summary of the article found in the middle of the text.

• The author's signature at the bottom of the page.

Tags

CCSS.RI.6.10

CCSS.RI.11-12.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

What are the characteristics of a good headline?

• It should be long and detailed.

• It should be written in a small font size.

• It tells you what the story is about, grabs your attention, and leaves you wanting to know more.

• It should include the date and location only.

Tags

CCSS.RI.6.10

CCSS.RI.11-12.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

What is salience?

• A method of reducing the importance of an item

• A technique for highlighting what is important in a text or image

• A strategy for blending an item into the background

• A process for eliminating contrast in tone and color

Tags

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.6.7

CCSS.RL.7.7

CCSS.RL.5.7

How is salience created in images?

• By placing an item in the background

• By making everything the same size and color

• By placement of an item in the foreground, size, color, and contrast in tone and color

• By writing important information at the end of a document

Tags

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.6.7

CCSS.RI.5.7

CCSS.RL.5.7