Surprising Influencer Marketing Statistics

What percentage of teens trust influencers more than traditional celebrities?

• 90%

• 50%

• 70%

• 30%

What percentage of women use social media for purchasing advice?

• 60%

• 80%

• 86%

• 40%

How many consumers depend on influencer recommendations?

• 30%

• 49%

• 20%

• 65%

What is the amount of the TikTok Creator Fund?

• $10 million

• $100,000

• $1 billion

• $500,000

How much do influencer marketing campaigns earn for every dollar spent?

• $15.40

• $10.25

• $5.78

• $2.50

What percentage of marketers say influencer marketing helps them acquire better customers?

• 45%

• 30%

• 60%

• 51%

In which industry do 57% of companies engage in influencer marketing?

• Food and Beverage

• Fashion and Beauty

• Automotive

• Technology

What is the expected size of the influencer marketing industry by 2022?

• $5 billion

• $10 billion

• $13.8 billion

• $20 billion

How many people trust social networks to guide purchasing decisions?

• 70%

• 82%

• 90%

• 55%

Which marketing medium has surpassed print marketing?

• TV Commercials

• Radio Ads

• Social Media Marketing

• Billboards