Impacts of e-marketplaces on B2C direct marketing include all of the following EXCEPT:

Brand images for new companies have become more difficult to establish.

The existence of e-marketplaces has increased the promotion of products and services through direct marketing.

The administrative work related to physical delivery, especially across international borders, can be reduced significantly, cutting the cycle time by more than 90 percent.

EC enables customization of products and services, which is changing marketing and sales activities both in B2C and in B2B.

Which of the following is true of virtual banks?

Virtual banks have no physical location.

Virtual banks combine online and traditional branch banking services.

Stringent regulations have eliminated fraud risk in virtual banks.

Virtual banks have proven very successful and profitable.

According to data from eMarketer, approximately shop online and/or research offline-sales online

three in four Internet users age 14 and over

two in five Internet users age 18 and over.

three in four Internet users age 25 and over

two in five Internet users age 30 and over

A traditional brick-and-mortar store with a mature Web site uses a click- and mortar strategy to do all of the following EXCEPT:

leverage each channel's advantages for all customers.

DeFreshFish has been in business for ten years selling custom fishing lures to local fishermen through its store in a shopping mall. The company's owners are considering opening a Web site and selling their products internationally. One new risk they will face in going from a brick-and-mortar strategy to a click-and-mortar strategy is:

the risk associated with trying to comply with conflicting rules and regulations in many different locales.

the risk that their products will not meet the needs of their target market.

the risk that costs will erode their profit margin.

the risks associated with shifting their cost structure from mostly fixed costs to mostly variable costs

The original click-and-mortar strategy used by Toys R Us failed, as did the original toy venture of Amazon.com. Afterwards, Toys R Us sold toys online through Amazon.com. This is an example of:

an alliance of a pure-player with a traditional retailer.

Important trends in B2C EC include all of the following EXCEPT:

the Internet will influence approximately 25 percent of all retail sales by 2010.

many offline transactions are now heavily influenced by research conducted online.

the use of cell phones to shop online is increasing rapidly.

online advertising will increasingly use rich media.

Sears marketing strategy would best be described as:

a shared service mall strategy.

direct marketing from a manufacturer.

Dell's strategy is best described as:

direct marketing from a manufacturer.

a shared service mall strategy.

Amazon.com experienced all of the following EXCEPT:

The company's financial success has been assured.

Amazon.com maintained its position as the number one e-tailer in 2006.

Amazon.com have trended upward, driven largely by product diversification and its international presence.

Despite increasing a sales and net profits, in percentage terms, Amazon has seen a drop in profitability in 2006, attributed to huge spending on further developing its technology infrastructure and its investment in the Amazon Prime discount shipping program.

ISC301 51-75

Authored by Hoang (K16_HCM)

World Languages

1st - 5th Grade

Used 7+ times

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MULTIPLE CHOICE QUESTION

20 sec • 1 pt

An auction in which there is one buyer and many potential sellers; or in which a buyer places an item for bid on an RFQ system and the lowest bid wins is referred to as all of the following EXCEPT:

reverse auctions.

forward auctions.

bidding system.

tendering system.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a benefit of e-auctions to sellers?

Convenience since the bidding can occur anywhere and any time.

High stickiness to the Web site.

Anonymity.

The optimal price is determined by the market.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Organizations are embracing mobilized computing technologies for several reasons EXCEPT:

It improves the productivity of workers in the field.

Wireless telecom support for mobility is growing quickly.

Wireless security problems have been solved with encryption.

The prices of notebook computers, wireless handhelds, and smart phones continue to fall and the capabilities continue to increase.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

EC competition is very intense because online transactions enable each of the following EXCEPT:

For buyer, e-markets reduce the cost of searching for product information; e.g., sellers, models,prices, frequently to zero.

Higher prices because of a greater number of potential buyers.

Setting up a Web site is relatively easy and inexpensive, and doing so reduces the need for a saforce and brick-and-mortar stores.

Product or service differentiation and personalization.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following statements about differentiation and personalization is not correct?

Products must be differentiated for perfect competition.

Consumers like differentiation and personalization and are frequently willing to pay more for them.

Differentiation reduces the substitutability between products, benefiting sellers who use this strategy.

Price cutting in differentiated markets does not impact market share very much.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It can be said that competition between companies is being replaced by competition between .

industries

digital products and services

differentiated products and services

networks

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Internet has influenced industry structures in each of the following ways EXCEPT:

A flood of new entrants has come into many industries because of reduced barriers to entry.

Increases differences among competitors whose offerings are kept proprietary.

There has been a shift in bargaining and buyer power to end users.

Industries are more efficient overall.

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ISC301 51-75

An auction in which there is one buyer and many potential sellers; or in which a buyer places an item for bid on an RFQ system and the lowest bid wins is referred to as all of the following EXCEPT:

What is a benefit of e-auctions to sellers?

Organizations are embracing mobilized computing technologies for several reasons EXCEPT:

EC competition is very intense because online transactions enable each of the following EXCEPT:

Which of the following statements about differentiation and personalization is not correct?

It can be said that competition between companies is being replaced by competition between .

The Internet has influenced industry structures in each of the following ways EXCEPT:

Impacts of e-marketplaces on B2C direct marketing include all of the following EXCEPT:

One of the major benefits of e-markets is the improvement in supply chains with the creation of a(n) .

provides customers with exactly what they want, when and where they want it. Effective communication between the supply chain and the factory floor is needed to make it happen

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