Chiến lược Marketing - Chapter 11

One customer said that: I buy this product because it is good for my health. What type of this reason? 

• 1. A. Rational

• 1. B. Emotional 

People who still use basic or old mobile phones despite the availability of many new and more advanced options. Which is their group in diffusion of innovation?

• 1. A. Early majority adopters

• 1. B. Late majority adopters

• 1. C. The laggards

• 1. D. Sloths

1. How many factors need to be taken into account when setting price levels?

• A. 3

• B. 4

• C. 5

• D. 6

 The market has greater levels of competition, more customer choice and the easy ability of customers to switch from one supplier to another. That market has:

• A. elastic demand

• B. inelastic demand

What is the significance of ensuring clarity and effective communication in marketing messages?

• A. It reduces the number of messages received by consumers.

• B. It increases the likelihood of consumer engagement.

• C.  It eliminates the need for marketing communication.

• D.  It creates a noisy environment for consumers.

In what type of environment do marketing communications typically occur?

• A. Quiet and controlled

• B. Noisy and competitive 

• C. Isolated and serene

• D.  Sporadic and intermittent

1. Which strategy involves encouraging customers to demand a product in stores?

• A) Push strategy

• B) Pull strategy
  

• C) Direct selling strategy
  

• D) Contract salesforce strategy
  

1. What concept emphasizes a seamless customer journey across various touchpoints in the buying process?

• A. Omnichannel strategy

  
  

• B. Direct-to-consumer (DTC) strategy
  

• C. Multi-channel strategy
  

• D. Wholesale distribution strategy

  
  

 What are the four crucial staffing strategy components in service businesses according to the text?

• A) Job Security and Benefits

• B) Salary, Bonuses, Promotions, Demotions

• C) Job Design and Description, Selection, Training, Appraisal

• D) Recruitment, Hiring, Firing, Retirement

 How does Amazon use Customer Relationship Management (CRM) technology to enhance customer relationships?

• A) By offering the lowest prices on all products

• B) By limiting product range to bestsellers only

• C) By providing free shipping on all orders without minimum purchase requirements

• D) Through automated CRM processes for personalized marketing based on customer data