Practice-March30-Part-1

Magazines add credibility to the message because of the reputation in the eyes of

• Marketing Managers

• Retailers

• Consumers

• Whole salers

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisement are part of

• Media strategy

• Media execution

• Selecting media

• Measuring communication

Promotion mix includes Sales promotion, Personal selling, Advertising and

• Marketing

• Publicity

• Sales

• None

Which is a promotion strategy that that calls for using the sales force and trade promotion to move the product through channels

• Push strategy

• Pull strategy

• Blocking strategy

• Integrated strategy

Which is irregular in nature

• Promotion mix

• Sales promotion

• Trade promotion

• Discount coupon

The management process of establishing, directing and coordinating the sales development activities for the company products is known as

• Promotion mix

• Sales promotion

• Sales management

• Marketing

An individual or group capable of making the decision on the product or service intended to be sold is known as

• Propecting

• Promoting

• Pre-approach and approach

• Presentation

Gathering information about the prospect and his organization means

• Prospecting

• Promoting

• Pre-approach & approach

• Presentation

Propose and promote the product rather the BENEFIT of the product is known as

• Prospecting

• Promoting

• Pre-approach & approach

• Presentation

Handling the concern of the consumers clarify the doubts and apprehension emphasize the benefit of the product is known as

• Overcoming objections

• Negotiations

• Overcoming objections & Negotiations

• None