STE Unit1 (Pre)

What is the first step in the consumer buying decision process?

• Information evaluation
• Recognise problem
• Purchase decision
• Post purchase

Which department works closely with the Sales Department to instil initial customer interest?

• Customer Service Department
• Accounts Department
• Marketing Department
• Technical / Operations Department

What is the primary purpose of sales/revenue to an organisation?

• Maximizing employee satisfaction
• Satisfying customers'€™ needs and wants
• Increasing product inventory
• Reducing operational costs

Which of the following is NOT a step in the consumer buying decision process?

• Collection of information
• Competitor analysis
• Recognise problem
• Post purchase

What does the Sales Department rely on the Customer Service Department for?

• Maintaining existing customers and after-sales support
• Setting sales targets
• Managing company finances
• Developing new products

In the context of sales roles, what does being "Customer-Oriented" imply?

• Focusing on hard selling with incentives
• Working to improve the customer€™s operations and profits
• Providing solutions and taking care of customers
• Guided by self-interest and selfishness

Which of the following is a career opportunity reward in sales?

• Fixed salary
• Commission
• Job security
• Office workspace

What is the first action in the sales cycle?

• Closing the sale
• Collecting payments
• Making the customer aware of the product
• Acquiring new customers

What ethical consideration involves selling the same product/service to different customers at different prices?

• Misrepresentation
• Price discrimination
• Tie-in sales
• Bribes

Which department ensures payments are collected promptly and efficiently?

• Marketing Department
• Customer Service Department
• Accounts Department
• Sales Department