What are the components of marketing goals and objectives?

• Mission statement, vision statement, and core values

• Sales targets, customer satisfaction, and product positioning

• Employee training, financial management, and supply chain

• Market research, advertising, and promotions

What is the benefit of transforming overall goals into attainable objectives?

• It leads to a decrease in employee motivation

• It helps in setting unrealistic expectations

• It provides a clear roadmap for achieving success

• It increases the complexity of the business operations

What are the key components of a mission statement?

• Product features, pricing strategy, and distribution channels

• Employee satisfaction, work-life balance, and diversity

• Financial targets, market share, and competition analysis

• Purpose, primary goals, and inspiration

What do key performance indicators (KPIs) help in monitoring?

• Market trends and industry analysis

• Performance and progress against specific objectives

• Customer feedback and complaints

• Employee attendance and punctuality

What is the process of persuading customers to buy an upgraded or a more expensive version of a product or service called?

• Increase customer satisfaction

• Upsell and cross-sell

• Retain customers

• Acquire customers

What is the strategy of providing solutions and enhancing performance for better customer experience?

• Acquire customers

• Retain customers

• Upsell and cross-sell

• Increase customer satisfaction

What is the process of drawing in new clients called?

• Acquire customers

• Increase customer satisfaction

• Retain customers

• Upsell and cross-sell

What is the strategy of deciding how customers should see and feel about a brand called?

• Retain customers

• Acquire customers

• Upsell and cross-sell

• Improve market position

What is the objective of providing rewards and loyalty programs?

• Acquire customers

• Retain customers

• Upsell and cross-sell

• Increase customer satisfaction

Anna decided to provide personalized dedication and customized design in her cookies. What marketing goal is she targeting with this strategy?

• Increase customer satisfaction

• Upsell and cross-sell

• Retain customers

• Acquire customers