CMM Unit 2.1, 2.2 & 2.3

__________is an important communication tool which can be utilised effectively by visual merchandisers.

• Branding

• Marketing

• Advertising

• Personal selling

Which stage in the consumer buying process involves evaluating the experience to determine whether the purchase is satisfactory or unsatisfactory?

• Need recognition.

• Information search.

• Evaluation of alternatives.

• Post-purchase evaluation.

Which season should a visual merchandiser use lighter-coloured merchandise?

• Fall.

• Spring.

• Summer.

• Winter.

Best selling merchandise on wall fixtures should be displayed

• at top shelving.

• at bottom shelving.

• just below the eye level.

• just above the eye level.

When arranging store displays, all of the following are factors to consider EXCEPT

• fixtures.

• inviting entrance.

• merchandise mix.

• colour of merchandise.

Which one of the following is NOT a factor to consider for store image?

• An unmistakable storefront.

• A consistent and compelling store.

• A powerful and strong visual trademark.

• An unidentifiable and unique store name.

Which one of the following retail store layout do the fixtures run in parallel lines?

• S-plan.

• Boutique.

• Grid-flow.

• Free-flow.

A ______________ carries one product line with a wide assortment within the line.

• supermarket

• specialty store

• department store

• convenience store

When displaying merchandise, visual merchandisers should give emphasis to some special aspects of the product. This is known as

• co-ordination.

• unique moment.

• dominance factor.

• highlight of the month.

Products must be displayed in a way that it relates to the shopper’s needs and

• behaviour.

• budget.

• locations.

• preferences.