Chapter 14

Any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand

• Sales promotion

• Trade sales promotions

• Consumer sales promotion

• None of the above

Are designed to increase product availability within distribution channels.

• Consumer sales promotion

• Sales promotion

• Trade sales promotions

• all of the above

designed to make consumers aware of a new product, to stimulate nonusers to sample an existing produc

• Trade Sales Promotion

• Consumer sales promotion

• Sales Promotion

• None

Sales Promotions are meant to

• Get the word out on your product/ service

• Increase Sales

• Both A and B

• None

Sales promotion techniques include offering loyalty programs that require customers to put in phone number

• True

• False

 Sales promotion command ever large budget allocations, managers at headquarters naturally take a greater interest 

• Complexity

• Global Branding

• Cost

• Transitional Trade

A product or service that is known and sold in all parts of the world by a certain company

• Global Branding

• Complexity

• Transitional Trade

• Nonw

The formulation, implementation and follow up of a promotion program may require skills that managers lack

• Cost

• Complexity

• Global Branding

• Price

Mergers and acquisitions lead to increased concentration in the retail industry and as the industry globalizes

• False

• True

A product or service that is known and sold in all parts of the world by a certain company

• Sales Promotion

• Global Branding

• Complexity

• Cost