Chapter 14

Chapter 14

University

21 Qs

quiz-placeholder

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Chapter 14

Chapter 14

Assessment

Quiz

Fun

University

Medium

Created by

Brayden Zimmerman

Used 1+ times

FREE Resource

21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand

Sales promotion

Trade sales promotions

Consumer sales promotion

None of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Are designed to increase product availability within distribution channels.

Consumer sales promotion

Sales promotion

Trade sales promotions

all of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

designed to make consumers aware of a new product, to stimulate nonusers to sample an existing produc

Trade Sales Promotion

Consumer sales promotion

Sales Promotion

None

4.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Sales Promotions are meant to

Get the word out on your product/ service

Increase Sales

Both A and B

None

5.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Sales promotion techniques include offering loyalty programs that require customers to put in phone number

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

 Sales promotion command ever large budget allocations, managers at headquarters naturally take a greater interest 

Complexity

Global Branding

Cost

Transitional Trade

7.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

A product or service that is known and sold in all parts of the world by a certain company

Global Branding

Complexity

Transitional Trade

Nonw

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