Chapter 10 Consumer Purchasing

What is a marketplace?

• Physical location of a retailer

• Anywhere buyers and sellers meet to exchange goods

• Large, outdoor group of retailers

• Exterior signage on a storefront

Which of the following is not a type of promotion?

• odd pricing

• selling

• advertisement

• sales promotion

Spending more money than a person can afford to spend is called ______________.

• bankrupting

• overdrawing

• under budgeting

• overspending

Which best describes the sale of merchandise on television through shopping networks or commercials?

• e-commerce

• deceptive advertising

• deceptive advertising

• t-commerce

What best describes a printed or electronic offer giving a discount for goods or services bought before a certain date?

• rebate

• coupon

• customer loyalty program

• clearance

The ___________ of a product is the cost per weight or measure.

• unit price

• loss

• markup

• cost

What is a brick-and-mortar store?

• A retail store that sells construction equipment

• A retail store that supports the economy of the town in which it is located

• A retail store that sells directly from a physical location

• A retail store that also houses corporate offices

Which of the following is not a form of nontraditional selling?

• catalogs

• online auctions

• telemarketing

• department stores

What do nontraditional sellers do?

• Nontraditional sellers provide goods that are not commonly sold in stores

• Nontraditional sellers provide goods and services without a brick-and-mortar location

• Nontraditional sellers sell unique and one-of-a-kind goods

• Nontraditional sellers provide services not commonly found at other stores

Items that do not wear out quickly

• advertising

• durable goods

• buying incentive

• consumer cooperative