Spreading the Word, GEP-2 V U-4

A radio spot is a kind of:

• news report

• musical performance

• short advertisement on the radio

• interview with a celebrity

Businesses use marketing to attract new customers. This means they want to:

• ignore potential customers

• get the interest of new customers

• only focus on existing customers

• make their product more expensive

We put up posters in places where they are easily seen. This means we:

• throw them away

• hide them from view

• display them for public viewing

• mail them to individuals

A call to action tells you to:

• ignore the message completely

• take a specific action

• wait for further instructions

• provide your personal information

Fundraising is important for charities because it helps them:

• spend money without a plan

• collect money for their cause

• only focus on entertainment

• avoid public responsibility

Effective marketing tools can help to increase:

• customer confusion

• product malfunctions

• public awareness and interest

• unnecessary competition

When you advertise something, you:

• hide it from the public

• promote or announce it publicly

• keep it a secret

• offer it for free

Creating an effective marketing campaign involves:

• copying someone else's ideas

• developing an original strategy

• using outdated information

• focusing on negative aspects of the product

We use flyers and posters to:

• send private messages

• spread information and advertise

• decorate a room

• write down notes

A company might sponsor a local sporting event to:

• avoid public attention

• provide financial support

• only promote their competitors

• get involved in a political debate