Marketing Mix

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

Price refers to _________.

• where the product will be sold

• How much people will to pay for the product

• how the business tells people about the product

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

A ...................... is a special saying made from a few words that helps identify the company or brand.

• logo

• coupon

• banner

• slogan

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive