Marketing 1st Semester Final

1. It is the effective use of marketing that gets the word out to customers about your company.

• True
• False

2. Marketing serves as a tool to help you establish a brand.

• True
• False

3. The goal of marketing is:

• Brand recognition

• Brand insistence
• Brand Loyalty
• Brand new

4. To create a foundation of trust marketing messages should be:

• Limited
• Relevant
• Anticipated
• All of the listed

5. Marketing can reduce the price of goods and services to the consumer.

• True
• False

6. Marketing is one of the reasons we enjoy:

• New products
• Improved products
• Growth of technology
• All of the listed
• None of the listed

7. Advertising is an example of which Function of Marketing:

• Promotion
• Distribution
• Financing
• Marketing Information Management
• Pricing

8. Determining the value of a product is an example of which Function of Marketing:

• Pricing
• Distribution
• Financing
• Marketing Information Management
• Product management

9. Providing credit or installment payments is an example of which Function of Marketing:

• Financing
• Distribution
• Marketing Information Management
• Pricing
• Product management

10. Research for the purpose of creating a customer profile is an example of which Function of Marketing:

• Marketing Information Management
• Distribution
• Financing
• Pricing
• Product management