Brand Strategy Quiz

Which of the following best describes a line extension in branding strategy?

• Introducing a completely new product category to attract a different customer base.

• Launching a new product line within an existing category that is already familiar to customers.

• Developing a brand-new brand identity to differentiate from existing products.

What are the potential risks associated with line extension?

• Increased brand loyalty and customer satisfaction

• Brand dilution and cannibalization of sales

• Guaranteed success of new products

• Decreased production costs

How does line extension contribute to customer loyalty and increased market share?

• By introducing new products unrelated to the brand

• By capitalizing on the existing consumer base and providing more options within the product line

• By reducing the number of products offered

• By increasing the price of existing products

According to the example of Coco Zero and Coca Light, what is the benefit related to ?

• Help increase market share by providing more options for consumers to choose from within a specific product line

• 1. Allows the brand to capitalize on its existing consumer base by introducing new products within the same product category

• Enable cost savings through economies of scale as manufacturing processes are already established for the parent brand.

Which is NOT the role of range branding strategy ?

• create expansion opportunities for businesses

• allow the group to only focus on advertising and promoting a few typical products of the group

• allow businesses to optimize marketing costs by using a common brand

• Identify opportunities to capture market share by offering different sizes.

Which of the following is NOT a role of product branding strategy?

• Targeting a specific audience

• Building better brand recall

• Attracting loyal customers

• Maximizing production efficiency

A well-executed brand strategy is important because it:

• Drives brand awareness and builds brand recognition

• Ensures brand consistency

• Both

The definition of range branding strategy:

• placing a group of products with similar qualities under the same brand name and one commitment.

• placing all products that are around the same price and have similar functionality under the same brand name and one commitment.

• the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

• a and c are both correct.

What is a disadvantage associated with product branding strategy?

• Reduced risk for retailers

• Minimal need for sales promotions

• Increased media budget for advertising campaigns

• Limited acceptance of new experimental products by retailers

1. Why were Maggi’s 2-minute noodles banned in India ?

• Because of high levels of lead and MSG in the noodles

• Because they didn't like that noodles

• Because they had more delicious noodles