WEEK 11/ MODULE REVIEW

The brand must only currently be available in a limited number of countries or a particular region and must have a physical market offering/s.

• Correct

• Incorrect

What do we mean by Brand Portfolio / Availability?

• The variety of logos a company uses for its different products.

• The collection of product they market in a category

• 1. The amount of stock a company holds in its inventory.

• 1. The number of countries a company operates in

Which of the following is NOT a criterion for choosing brand elements?

• Memorability

• Adaptability

• Transferability

• Profitability

Which criteria for choosing brand elements focuses on ensuring that the brand element is aesthetically appealing to customers?

• Memorability

• Meaningfulness

• Likability

• Transferability

Which criteria for choosing brand elements involves evaluating how useful the brand element is for line or category extensions?

• Adaptability

• Transferability

• Protectability

• Meaningfulness

Which criteria for choosing brand elements focuses on ensuring that the brand element can be updated to changes in consumer values and opinions?

• Adaptability

• Likability

• Memorability

• Protectability

Which brand identity element is typically used in marketing materials and commercials to create memorable and catchy phrases?

• Logo

• Typography

• Slogan, Jingle, or Catchphrase

• Color Scheme

Which brand element is often used to create a memorable and recognizable visual identity that can be easily recognized by consumers?

• Brand names

• Characters

• Logos and symbols

• URLs

According to Keller's Brand Equity Model, which levels constitute the sections of the Brand Equity pyramid? (Select all that apply)

• Identity

• Meaning

• Response

• Relationships

In Keller's Brand Equity Model, which of the following is NOT one of the key performance indicator categories under the building block of "Performance"?

• Primary characteristics and feature

• Service effectiveness, efficiency, and empathy

• Product reliability, durability, and serviceability

• Brand loyalty programmaes, emotional connections and brand salience