READING-Unit 11- Cause Marketing

Look at the title.“Cause Marketing” refers to the partnership between

• two businesses

• two charities

• a business and a charity

Skim the reading. Match the campaigns to their descriptions.

1. Eatiply

2. Don’t Buy This

3. Pay It Forward

a. Reverse marketing in action

b. Do a good deed for a total stranger

c. Have a meal and help others

• 1-a; 2-b; 3-c

• 1-b; 2-c; 3-b

• 1-c; 2-a; 3-b

The main aim of “Cause Marketing” is to:

• help a cause

• promote a charity

• recycle products

In the Eatiply scheme, if you want to

help a needy person you need to:

• pay extra money

• order a special dish or meal

• sign up for the project

The Patagonia clothing company’s

campaign implies their products:

• are made from recycled material

• last longer and can be repaired

• are expensive because they’re

  environmentally-friendly

In the Pay It Forward campaign, who

pays for the free coffee?

• a customer

• the coffee shop

• the charity

What does “goodwill” mean? (line 33)

• a positive attitude

• a good business environment

• good profits

Complete the summary notes. Use words from the reading.

Eatiply

free (1)____ for a person in (2)____ when a customer buys a certain dish or meal

Complete the summary notes. Use words from the reading.

Patagonia

an outdoor (3)____ company that encourages its customers to (4)____, (5)____, and recycle

Complete the summary notes. Use words from the reading.

Pay It (6)____

customers can (7)____ for an extra coffee or meal when they buy their own, the company donates this to a needy person; it encourages people to do a good (8)____