Branding Concepts Quiz

Branding Concepts Quiz

8th Grade

15 Qs

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Assessment

Quiz

Business

8th Grade

Practice Problem

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Created by

Jenet Brown

Used 26+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand?

A type of product manufactured by a particular company under a particular name.

A logo that companies use for identification.

The name given to a company's product.

The perception of a company or product built through marketing, logos, customer service, and the overall experience.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is branding important for a business?

It allows for higher pricing.

It differentiates the business from competitors.

It makes marketing easier.

All of the above.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a logo represent in a brand?

The company's name only.

The company's products.

The visual identity of the brand.

The company's CEO.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand loyalty?

When a company is loyal to its employees.

When customers only buy certain products on sale.

When customers consistently purchase products from the same brand over time.

When a brand changes its logo frequently.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of brand identity?

Logo

Slogan

Price

Color scheme

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does social media play in branding?

It is irrelevant to branding.

It is only used for advertising products.

It helps in building and maintaining the brand's image and customer relationships.

It is only used for posting company news.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand slogan?

A detailed description of a product.

A long document that explains the company's history.

A catchy phrase or set of words that represents the brand.

The legal document that protects a brand's logo.

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