Marketing Mix for Services Quiz

What does the services marketing mix consist of?

• Three tactics of the product marketing mix

• Four tactics of the product marketing mix

• Five new techniques

• Seven new tactics

What is the main difference between services and physical goods?

• Services are mass-produced, physical goods are unique

• Services are perishable, physical goods are not

• Services are inseparable, physical goods can be separated

• Services are tangible, physical goods are intangible

What does the price refer to in the services marketing mix?

• The profit margin

• The discounts offered

• The price the customer pays for the services

• The cost of production

What does the place refer to in the services marketing mix?

• The ease of access customers have to the service

• The physical location of the company

• The customer service

• The promotional activities

What does the promotion tactic involve in the services marketing mix?

• Improving the physical evidence

• Training the staff

• Communicating, describing, and advertising the service

• Setting the price of the service

Who are considered as 'people' in the services marketing mix?

• Only the top management

• Only the customers

• Employees, subcontractors, and customers

• Only the frontline staff

What does physical evidence include in the services marketing mix?

• The customer testimonials

• The promotional materials

• The tangible elements that facilitate the service

• The company's financial reports

What does the process refer to in the services marketing mix?

• The physical location of the service

• The procedures and mechanisms that occur when the customer interacts with the business

• The customer service

• The pricing strategy

What is one criticism of the 7Ps model?

• It is too service-focused

• It is too product-focused

• It is too externally focused

• It is too customer-focused

How can the 7Ps model be converted into a more customer-focused approach?

• By removing the Ps

• By converting them into the 7Cs

• By increasing the price

• By adding more Ps