Quiz Marchandisage
Authored by Jennifer Dolley
Other
1st Grade
Used 3+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
On y installe les produits d'achat d'impulsion majoritairement, c'est...
La zone tiède
La zone tempérée
La zone froide
La zone chaude
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dans quelle direction a tendance à aller spontanément le client après être entré dans le point de vente ?
Sur la gauche
Sur la droite
Tout droit
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'allée principale est l'allée la plus large du magasin.
VRAI
FAUX
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les allées à l'intérieur des rayons se nomment les "allées secondaires".
VRAI
FAUX
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les points de contact sont les lieux de rencontre entre le client et personnel du magasin.
VRAI
FAUX
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le mobilier a un seul objectif : stocker et présenter les produits.
VRAI
FAUX
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le marchandisage n'a aucune influence sur le panier moyen.
VRAI
FAUX
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