CIW SMS Reports & Optimization

Lydia's boss asks her to create a chart to compare the audience size vs. the number of mentions on a specific social media platform. Which chart type will she use?

• Bar chart

• Pie chart

• Line graphlot

• Scatter

Sylvia submits a report to her manager each month that shows the various metric results for campaigns that are active. She also lists steps that have been taken to optimize the strategies. What type of report is she creating?

• Executive report

• Campaign report

• Platform report

• Community report

Wendy provides a summary report to executive every three months on the social media results. She uses graphs to summarize the metrics and provides a paragraph reviewing the risks. Why is this an effective approach?

• Executives want a report that answers key questions and is quick to review.

• Executives often want to micromanage when public opinion is involved.

• By providing summary information it is easier to hide mistakes that the team made.

• Executives usually do not have the training to understand data mining strategies.

Sofie has been asked to create a report for the company leaders. She knows that a good social media report will help maintain support for future campaigns. How should she write the executive report?

• Use several post examples and include image samples from actual campaigns.

• Show detailed information on how the budget was used for each campaign.

• Explain the role of each team member and how they contribute to a campaign.

• Use a high-level report that includes summary graphs of campaign metric results.

Sheila wants an update on how campaign tactics are working on LinkedIn and Twitter. She asked the moderators to write a report and include recommendations for improvement. What type of report will be created?

• Platform

• Campaign

• Team

• Summary

Julie just attended a webinar on social media optimization. She will report to the team how it can benefit their social media strategies by sharing how it fits into the social media planning cycle. What is the overall goal that Julie can lead with in her report?

• It is developing and designing a successful social media team from the point of interviewing, hiring, and managing them through campaigns.

• It is the cycle of completing at least one successful social media marketing campaign over the course of a year.

• It is process of making sure that your website pages attain and maintain favorable rankings in search engine results.

• It is the process of adjustments to improve the social media strategy, content and profiles to ensure a cohesive brand package.

Sam received an urgent text from the president of the company. There are a lot of questions from leadership on how negative comments on two separate posts went viral last week. They want Sam to submit a 2-page report on the issue by Friday and then meet with the leadership team to discuss the report next week. What will Sam do first to complete this task?

• Choose to write a summary report.

• Mine social media data from the week in question.

• Perform interviews with each member of the team.

• Turn off comments on all platforms.

The social media manager asked Arial for a report on engagement rates by month end the last year. She would like the data represented in a graph and a summary paragraph written. What type of chart or graph would be the best choice for Arial to use?

• Line chart

• Pie chart

• Scatter plot graph

• Stacked area chart

Monica has been asked to write her first report on social media campaign results. Her audience is the leadership team. What should she consider next?

• Gather big data from the social media campaign and clean the data.

• Determine what content the leadership team wants to see in the report.

• Collect all metric results and build dynamic charts of different types.

• Collect all metric results and build dynamic charts of different types.

Three campaigns that ran at the same time just wrapped up. Content developers want to know how the serialized content performed in the second campaign. The results may alter the group’s goals for future campaigns. What type of report will be written?

• Team

• Summary

• Community

• Platform