Understanding the World of Coffee

How many cherries are needed to produce one pound of coffee beans?

• More than 1500 cherries

• Less than 250 cherries

• Exactly 1000 cherries

• Around 500 cherries

What is the average price for a pound of coffee in the U.S. as of 2022?

• $3.50

• $5.89

• $10.00

• $15.00

What makes single origin coffee more expensive?

• It comes from a single country

• It is always organic

• It is harvested by machines

• Its unique taste and quality

What altitude do farms in Erie County, Kenya sit at?

• Exactly 1500 meters above sea level

• Nearly 2000 meters above sea level

• Approximately 1700 meters above sea level

• Around 1000 meters above sea level

What is the most common processing method for coffee in Kenya?

• The dry process

• The washed process

• The honey process

• The natural process

What is a major challenge in the washed process of coffee production?

• It is time-consuming

• It can only be done in certain countries

• It uses a lot of water

• It requires expensive machinery

What does the Sea Market price not consider?

• The quality of the coffee

• The quantity of coffee produced

• The brand of coffee

• The type of coffee bean

Why are coffee prices volatile?

• Due to fluctuating demand

• Because of the Sea Market

• Because of varying production costs

• Due to changing weather conditions

What is the goal of direct trade partnerships in the coffee industry?

• To increase coffee quality

• To benefit the coffee producer

• To simplify the supply chain

• To reduce coffee prices

What impact does a low coffee price have?

• It has no significant impact

• It hurts the producers the most

• It benefits the producers the most

• It encourages higher production