Career Development Event in Ag Sales

What is the purpose of the career development event provided by the FFA in ag sales?

• To introduce students to ag sales as a hobby

• To prepare students for future consumer roles

• To provide a detailed history of ag sales

• To discourage students from pursuing ag sales

According to the document, what is a characteristic of a successful sales person?

• Being a "glib" speaker

• Being in charge of their day

• Being an excellent listener

• Being a passive observer

What is the first basic step of buyer behavior as described in the document?

• Information Search

• Need Identity

• Impulse Buying

• Deferred Buying

What does a good sales person assist with during the Information Search phase?

• Convincing the buyer to make an impulse purchase

• Gathering information about the product to satisfy the buyer's need or want

• Discouraging the buyer from seeking information from friends and family

• Ignoring the buyer's requests for product information

What does "Information Evaluation" in the sales process generally lead to?

• The right amount of information for a buying decision

• Too little information for making a decision

• Too much information that needs to be filtered

• Immediate purchase decision

Which of the following is NOT mentioned as a filter used by buyers during the Information Evaluation stage?

• Opinion of friends

• Product reviews

• Opinion of current product users

• Opinion of sales people

What does the "comfort level" in the Purchase Decision stage refer to?

• Buyer need/want + Product match + Perceived Affordability

• Buyer's personal knowledge

• Sales person's involvement

• Buyer's remorse

What is "buyer's remorse" associated with?

• Pre-Approach stage

• Information Evaluation stage

• Purchase Decision stage

• Post-Purchase Behavior stage

What is the primary activity for a sales person during the sales process?

• Filtering information

• Reinforcing buyer behavior

• Characterizing potential customers

• Making a purchase decision

What is the first step in the sales process as described in the document?

• Information Evaluation

• Purchase Decision

• Post-Purchase Behavior

• Pre-Approach