TSA Review STANDARD 6.0 EXAMINE PROMOTIONAL AND ADVERTISING STRA

Which of the following best defines promotion?

• The process of selling products or services

• The process of advertising products or services

• The process of communicating with customers to increase awareness and sales

• The process of distributing products or services

Answer explanation

The process of communicating with customers to increase awareness and sales

Which of the following is NOT a common promotional strategy?

• Advertising

• Public relations

• Personal selling

• Product development

Answer explanation

Product development is NOT a common promotional strategy. The other options - advertising, public relations, and personal selling - are commonly used to promote products or services.

Which of the following statements best describes the importance of promotion for sales or business success?

• Promotion is not important for sales or business success.

• Promotion helps increase brand awareness and attract customers.

• Promotion is only important for small businesses.

• Promotion is primarily used to reduce costs.

Answer explanation

Promotion helps increase brand awareness and attract customers, which are essential for sales or business success.

Which of the following is NOT a benefit of promotion for sales or business success?

• Increased brand recognition

• Higher customer loyalty

• Decreased competition

• Increased sales

Answer explanation

The correct choice is 'Decreased competition' because promotion typically increases competition by attracting more businesses or brands to the market.

Which of the following is NOT a component of a promotional mix?

• Advertising

• Public Relations

• Pricing

• Personal Selling

Answer explanation

Pricing is NOT a component of a promotional mix. The promotional mix consists of advertising, public relations, and personal selling.

Which of the following is a common promotional strategy?

• Advertising

• Product development

• Market research

• Cost cutting

Answer explanation

Advertising is a common promotional strategy used to promote products or services to a target audience.

Which component of the promotional mix involves creating and maintaining a positive image for a company or brand?

• Advertising

• Publicity

• Sales promotion

• Public relations

Answer explanation

Public relations involves creating and maintaining a positive image for a company or brand, making it the correct component of the promotional mix in this scenario.

Which of the following best defines promotion?

• The process of selling products or services

• The process of creating brand awareness

• Communication designed to inform or persuade

• Communication designed solely for the purpose of increasing sales

Answer explanation

The correct definition of promotion is communication designed to inform or persuade, making it the best choice among the options provided.

Which of the following is NOT a common promotional strategy?

• Advertising

• Product development

• Publicity

• Sales promotion

Answer explanation

Product development is NOT a common promotional strategy as it focuses on creating new products or improving existing ones, rather than directly promoting them to consumers.

Which of the following statements best describes the importance of promotion for sales or business success?

• Promotion is not important for sales or business success

• Promotion helps in creating brand awareness and attracting customers

• Promotion is only important for small businesses

• Promotion is only important for established brands

Answer explanation

Promotion helps in creating brand awareness and attracting customers